Munich, 16 January 2024 - abien, known for high-end household appliances, presents its latest masterpiece in Japanese teppanyaki design: the abien MAGIC GRILL in white. Now, all amateur chefs can choose between a black and a white electric table grill that perfectly matches any home interior.
The jewel of the kitchen impresses with its aesthetic sophistication and is inspired by traditional Japanese culture. The table grill has won over more than 200,000 hearts in Japan alone. The abien MAGIC GRILL impresses with its simple elegance - consisting of a grill plate and two magnetic grill feet. Its technology follows the path of minimalism: a single rotary knob with four temperature settings and an innovative polymer layer heating integrated into the grill plate heats it precisely and evenly to up to 250 degrees. The grill plate immediately equalises any temperature fluctuations. Not only does it prevent excessive burning, but it is also easy to clean with a cloth and a little water.
Cooking directly at the table
The graceful simplicity of the design sets the abien MAGIC GRILL apart from others and enables effortless, healthy cooking anywhere. Whether preparing fresh food, baking fat-free pancakes or frying a fried egg in the morning - this grill is the ideal companion, even for a purely plant-based diet.
It is revolutionising the cooking culture in Germany. It allows you to spend time at the dining table with family and friends or even alone instead of working in isolation in the kitchen. From vegetables to fish, meat, egg dishes, pancakes, fried rice or roast potatoes - you can effortlessly conjure up a variety of healthy delicacies on the coated hob.
Minimal washing up
What's simple stays simple. The abien MAGIC GRILL not only replaces pans and pots, but it also makes cleaning easier. After cooling down, simply wiping the surface with a cloth or kitchen towel is often enough. The last traces of oil or grease are easily removed with water and a little washing-up liquid. However, the feet should be removed first. The abien MAGIC GRILL can be stylishly decorated on the dining table or placed vertically on a shelf.
The abien MAGIC GRILL feels at home wherever there is electricity. Whether on the table, the balcony, the terrace, in the garden, when camping, with friends or when travelling - it requires neither coal nor gas and enables healthy, clean and environmentally friendly cooking. Its compact size is a particular advantage when travelling.
A culture of integration
The abien MAGIC GRILL creates a fascinating connection between cultures, friends and family members, simple and artful cooking, and minimalism and high-tech. This grill accompanies people on their journey through the art of cooking and creates unforgettable moments. The abien MAGIC GRILL brings magic to life.
The abien MAGIC GRILL in white is available for 249 euros incl. VAT and can be purchased online in the abien shop.
It is our mission to turn a passion for technology into joy. The idea of creating a grill plate did not start with us. Instead, we were first inspired by stratified heating technology. We wondered what products, surprises, and pleasures we could create with it. This skinny layer of heating has the potential for many more ideas. Our flagship product, the abien MAGIC GRILL series, has won over 200,000 hearts in Japan alone. Rakuten, Japan's largest e-commerce platform, lists the abien MAGIC GRILL as the No. 1 table grill. We also won the "Good Design Award" in Japan with the abien MAGIC GRILL 2021 and the "Gold Award" in the cooking appliance category.
It is essential to abien to be socially committed and to contribute to people's enjoyment of life. For example, we used the abien MAGIC GRILL for four days in an evacuation centre in Katowice, Poland, to serve food to children during the Ukrainian Easter holidays. This brought a smile to the faces of many children.